With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.
eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.
Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.
Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.