African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.
Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.
US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
Marketers in the computing products and consumer electronics industry will invest 57% of their paid digital dollars in direct-response formats this year.
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.