Direct Marketing

Marketer Responsibilities By Business Outcome [CHART]

via marketingcharts.com A global survey of marketers released in June 2012 by IBM has found that respondents who believe their overall business performance is better than their peers are more likely to have ownership over a variety of activities both within and outside of their core functional areas. For example, they are more likely than…

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Response Rates For Select Media [CHART]

via marketingcharts.com Direct mail campaigns benefit from higher response rates than various other channels, finds the Direct Marketing Association (DMA) in a June 2012 study. Comparing rates over time, the report indicates that the response rate for direct mail to an existing customer averages 3.4%, compared to 0.12% for email. Interestingly, (letter-sized) direct mail’s relative…

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Customer Experience Ratings By Channel [CHART]

via marketingcharts.com Executives working at companies involved in e-commerce or e-business are more likely to say that the quality of their company’s customer experience is good in physical stores than online, per a [download page] study released in June 2012 by Econsultancy in association with Tealeaf. 53% of respondents rated the quality of customer experience…

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Direct & Digital Marketing Spending Growth [CHART]

via marketingcharts.com dma-direct-digital-marketing-spend-q1-2012-may2012.jpg2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct Marketing Association (DMA) in partnership with Winterberry Group. Spending…

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