Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.
Websites were the most uniformly employed technique, used by 85% of those polled.
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.