Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.