Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.