Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
US small and medium-sized businesses were seeing more success with their website than any other channel.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.