Consumers’ top purchase influencers are also their top sources of new product awareness.
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
US small and medium-sized businesses were seeing more success with their website than any other channel.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.