Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.
More than three in 10 business and IT executives said digital refers to all technology innovation-related activities.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
45% of executives worldwide said a Chief Digital Officer should have a technology background.
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
CMOs were the most likely to support digital transformation efforts.
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.