Digital Marketing

Direct & Digital Marketing Spending Growth [CHART]

via marketingcharts.com dma-direct-digital-marketing-spend-q1-2012-may2012.jpg2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct Marketing Association (DMA) in partnership with Winterberry Group. Spending…

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Org Charts Not Digital-Friendly [CHART]

via marketingcharts.com Although many C-suite executives say that digital business trends such as big data and social media marketing are a corporate priority, a variety of factors appear to be holding back their ability to take advantage of the potential presented by these new technologies, according to a McKinsey & Company survey released in May…

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Management’s Most Appealing Digital Marketing Functions [CHART]

via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO Council study released in May 2012. And it turns…

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Leading Digital Marketing Priorities [CHART]

via emarketer.com Applying cross-channel lessons was a priority for only 13.1% of marketers, and even fewer agencies and publishers, and while attribution across channels and forming a unified customer view were more popular priorities, they still made the list for less than a third of respondents in any group. Read the rest at eMarketer. Rate…

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Real-Time, Cross- & Multichannel Digital Marketing Capabilities [CHART]

via emarketer.com According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. Read the rest at eMarketer. Rate this post

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