This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Direct & Digital Marketing Spending Growth [CHART]Rate this post via marketingcharts.com dma-direct-digital-marketing-spend-q1-2012-may2012.jpg2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct […]
Org Charts Not Digital-Friendly [CHART]Rate this post via marketingcharts.com Although many C-suite executives say that digital business trends such as big data and social media marketing are a corporate priority, a variety of factors appear to be holding back their ability to take advantage of the potential presented by these new technologies, according to a […]
Management’s Most Appealing Digital Marketing Functions [CHART]Rate this post via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO […]
Leading Digital Marketing Priorities [CHART]Rate this post via emarketer.com Applying cross-channel lessons was a priority for only 13.1% of marketers, and even fewer agencies and publishers, and while attribution across channels and forming a unified customer view were more popular priorities, they still made the list for less than a third of respondents in any […]
Real-Time, Cross- & Multichannel Digital Marketing Capabilities [CHART]Rate this post via emarketer.com According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. […]