Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Some 36% of US adults own a smartphone, computer and tablet.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.