US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
A growing portion of internet traffic is coming from smart phones and tablets.
The average screen resolution used worldwide increased last month for the first time in years.
Gadget Ownership By Generation [CHART]Rate this post via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report […]
Online Seniors [INFOGRAPHIC]Rate this post via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, […]
Parent Adoption of Online Devices [CHART]Rate this post via marketingcharts.com Parents are showing healthy levels of new media and technology adoption, according to June 2012 Ipsos MediaCT survey results. Among parents of children aged 6-12, 69% own a cell phone that can access the internet, while 37% own a tablet, and 26% an e-reader. To […]