Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
On a country-by-country basis, the US is by far the leader in total media ad spending.
Some 92% of the US online population consumes some type of news on a monthly basis.
32% of Denmarkians were already using a smartphone to watch TV content.
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.