More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates.
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
via marketingcharts.com The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social Fresh. And while a significant proportion target interests, both precise (50%) and broad (42%), only about one-third target gender. Overall, 57.1% of […]