Posts Tagged ‘Demographic Targeting’
Most Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]
More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
Read MoreMobile Ad CTR & Gender Targeting By Industry [CHART]
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates.
Read MoreInefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
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