Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
Marketers are most interested in improving customer segmentation and targeting.
This infographic by Adecco illustrates the changing nature of the marketing department.
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization’s demand generation and revenue, chose the response indicating that it is essential to business growth and profitability.