With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
Communication comes first for most US internet users—and even before coffee for a great many of them.
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
US mobile application usage peaks at 8PM and drops sharply until roughly 4AM.
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
90% of US agency planners’ media plans that included DPB had been approved in 2014.