e-Strategy Trends’ continually updated collection of dayparting trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
While midweek is the best time to host a webinar, the midday hours during or just after lunch — noon to 3 pm (EST) — are the sweet spot during the business day, accounting for 66% of all webinar attendance.Read More
This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms.Read More
It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.Read More
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.Read More