Skip to content

Dayparting

e-Strategy Trends’ continually updated collection of dayparting trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.

Dayparting On Facebook, Instagram & Twitter [INFOGRAPHIC]

Infographic: Social Media Dayparting

This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms. 

Read More

Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

Read More