It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
Communication comes first for most US internet users—and even before coffee for a great many of them.
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.