![Email Deliverability Benchmarks By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Email-Deliverability-Benchmarks-by-Industry-150x150.png)
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Change In Interaction With LGBT Media, June 2014 [TABLE]
![Change In Interaction With LGBT Media, June 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/179611-150x150.gif)
LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.
Demographics Of Online Daters, June 2014 [TABLE]
![Demographics Of Online Daters, June 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/07/175760-150x150.gif)
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
Prevalence Of Sexting [CHART]
![Prevalence Of Sexting [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/have-you-ever-sexted-150x150.jpg)
Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.
Dating Etiquette: Follow-Up Methods By Age Range [CHART]
![Dating Etiquette: Follow-Up Methods By Age Range [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/first-impression-150x150.jpg)
Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.
Dating Etiquette: Becoming “Facebook Official” By Gender [INFOGRAPHIC]
![Dating Etiquette: Becoming “Facebook Official” By Gender [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/facebook-official-150x150.jpg)
Friend requests skew later in the relationship for older folks.
When Is It Okay To Send A Friend Request To A Romantic Interest? [CHART]
![When Is It Okay To Send A Friend Request To A Romantic Interest? [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/When-is-it-ok-to-friend-someone-150x150.jpg)
While some people use Facebook as a background check before the first date, others prefer to connect after they’ve gotten to know the person IRL.
Checking Phone On First Date [INFORGRAPHIC]
![Checking Phone On First Date [INFORGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/Should-you-check-your-phone-on-the-first-date-150x150.jpg)
On a first date, 37.1% singles will check their phone if the date has left the room.
How Singles Use Technology For Dating [INFOGRAPHIC]
![How Singles Use Technology For Dating [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Match_dating_Infographic-150x150.jpg)
This infographic from Match.com illustrates how singles use technology for dating purposes.
Free vs. Paid Content by Category [CHART]
![Free vs. Paid Content by Category [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_dsxgx.gif.scaled500-150x150.gif)
Free vs. Paid Content by Category [CHART]Rate this post via emarketer.com Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and […]