Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.
Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.
Friend requests skew later in the relationship for older folks.
While some people use Facebook as a background check before the first date, others prefer to connect after they’ve gotten to know the person IRL.
On a first date, 37.1% singles will check their phone if the date has left the room.
Free vs. Paid Content by Category [CHART]Rate this post via emarketer.com Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and […]