The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Close to two-thirds of B2B marketers employ some type of real-time marketing.
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
An April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Leveraging Customer Data [CHART]Rate this post via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to […]