Posts Tagged ‘Database Marketing’
B2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreTop Obstacles To B2B Real-Time Marketing, August 2014 [CHART]
Close to two-thirds of B2B marketers employ some type of real-time marketing.
Read MoreB2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Read MoreSales & Marketing Data Cleanliness, December 2013 [CHART]
Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreData Collection By Channel [CHART]
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
Read MoreData Targeting By Advertisers & Agencies [CHART]
An April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.
Read MoreGrowth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Read MoreLeveraging Customer Data [CHART]
via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…
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