This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Marketers’ Concerns About Using Big Data [CHART]Rate this post via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with […]
“Big Data” Challenges [CHART]Rate this post via emarketer.com Various obstacles can derail retailers from effectively using Big Data. Organizational issues, problems making data actionable and difficulties getting down to a personal level were behind the top three challenges marketers faced in using Big Data, according to a February 2012 joint survey of US marketers by […]