This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Marketers’ Concerns About Using Big Data [CHART]Rate this post via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with […]
“Big Data” Challenges [CHART]Rate this post via emarketer.com Various obstacles can derail retailers from effectively using Big Data. Organizational issues, problems making data actionable and difficulties getting down to a personal level were behind the top three challenges marketers faced in using Big Data, according to a February 2012 joint survey of US marketers by […]