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Data Security

Consumer Concerns With Retargeting Ads [CHART]

Chart: Consumer Retargeting Concerns

Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.

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General Data Protection Regulation Concerns [CHART]

Chart: General Data Protection Regulation Concerns

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.

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