It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Though nearly 80% of SMB execs were confident in the security of sensitive data, they don’t necessarily have a plan if something goes wrong.
77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.
A financial data breach would turn some consumers away from a business for good.
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
Working with third-party vendors was the top action US SBOs were taking to protect against security risks.
Data security ranked second out of the technology challenges US small-business owners (SBOs) experienced, cited by 22% and only trailing cost issues.
Just 35% of US internet users thought businesses were transparent enough about how they used personal information.
There has always been some degree of concern over digital privacy and personal data, but until recently, consumer attitudes had remained relatively steady.