Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.
On average, American companies believe that 25% of their data is inaccurate.
Only about 1 in 2 global marketers systematically or routinely use data when making decisions.
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Where third-party data really came in handy was in targeting digital display ads.