Posts Tagged ‘Data Management Platforms’
B2B & B2C Customer Data Integration [TABLE]
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Read MoreCore Competencies Of Data Management Platforms, September 2012 [CHART]
DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.
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