DOMO created this infographic to illustrate how much data is created every minute.
Marketers’ Concerns About Using Big Data [CHART]Rate this post via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with […]
Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]