Research supports the idea that consumers are interested in interacting with travel brands via Facebook.
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.
Mobile app consumption relative to the mobile web may be overstated.
Some 84% of global online consumers aged 16 and older report sharing content online.
Organic search remains the leading method by which US adults find online information and websites.
Dark social accounted for 69% of the total content shared via the source’s Po.st platform globally.
The number of social users worldwide is expected to rise 12.5% this year, reaching 1.8B, or 63.4% of internet users and 25.0% of the global population.