Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family.
This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.
47% of American smart phone owners used a mobile shopping app in June 2012.
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Businesses that run daily deals have proved that they are not loyal to any one site.
Flash sale retailers capture an additional 385% of the amount a customer spends in their first 30 days during the remainder of their first year as a customer, according to a report released in June 2012 by RJMetrics.