Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Over seven in 10 mothers said they used Coupons I Have Clipped when at the grocery store, and more than one-third used the store’s printed flyer/coupon book.
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.
The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.