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Home » CX

Marketers’ Confidence In Customer Experience Elements [CHART]

Chart: Marketers' Confidence in CX Elements

User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.

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May 1, 2018 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Online Behavior, User Experience, Web Development, Website Design Tagged With: Chart, Customer Experience, CX, Marketing Skills, Statistics, User Interface, UX

Consumer Benefits Of Chatbots [CHART]

Chart: Consumer Benefits Of Chatbots

Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.

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April 18, 2018 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Online Behavior, User Experience Tagged With: Chart, Chatbots, Customer Experience, Customer Service, CX, Statistics, UX

10 Principles Of Customer Strategy [INFOGRAPHIC]

Infographic: Principles Of Customer Strategy

It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.

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April 14, 2018 By David Erickson
Filed Under: Consumer Behavior, Multichannel Marketing Tagged With: Customer Experience, Customer Strategy, CX, Infographic, Omnichannel

User Responses To Content Problems [CHART]

Chart: User Responses To Content Problems

Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.

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April 11, 2018 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, User Experience, Web Development Tagged With: Chart, Customer Experience, CX, Statistics, UX

Best & Worst Customer Experience Attributes [CHART]

Chart: Best & Worst Customer Experience Attributes

Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.

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August 29, 2017 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, User Experience, Web Development Tagged With: Chart, Customer Experience, Customer Loyalty, Customer Service, CX, Personalization, Statistics, UX

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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