CX

Bad Shopping Experience Reactions [CHART]

Chart: Bad Shopping Experience Reactions

A report from BRP shows that there are significant variances in shopping behavior by age, in particular between those who grew up in the internet age (“Digital Consumers” age 18-37) and those born before this time (“Traditional Consumers” age 38+).

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Marketing Automation Optimization Tactics [CHART]

Chart: Marketing Automation Optimization Tactics

Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.

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B2B Buyers’ Customer Experience Expectations by Generation [CHART]

Chart: B2B Buyers' Customer Experience Expectations by Generation

More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.

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