Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.