Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales.
Walmart is not only North America’s most valuable brand, it’s the world’s.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.