More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
Two-thirds of SMBs create marketing videos at least 4 times a year.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
The most common activity is customer and/or user group events, performed by 61% of respondents.
Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.
Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.
Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.