While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
79% of B2B marketers worldwide used marketing automation.
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.