It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
79% of B2B marketers worldwide used marketing automation.
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.