Social media professionals used an average of three social media tools to report on and analyze such efforts.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal.
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.
Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.