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You are here: Home / Archives for Customer Loyalty

Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.

October 17, 2012 By David Erickson
Filed Under: B2B Marketing, Content Marketing, Search Engine Marketing, Web Development Tagged With: B2B, Brand Awareness, Brand Marketing, Branding, Chart, Customer Acquisition, Customer Engagement, Customer Loyalty, Lead Generation, Lead Nurturing, Online Branding, Sales, Search Engine Optimization, Statistics, Thought Leadership, Website Traffic

Retail Marketing Priorities By Time Spent, September 2012 [CHART]

Retail Marketing Priorities By Time Spent, September 2012 [CHART]

Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty.

October 2, 2012 By David Erickson
Filed Under: Web Development Tagged With: Brand Marketing, Branding, Chart, Customer Acquisition, Customer Engagement, Customer Loyalty, eTailing, Retail Marketing, Sales, Statistics

Top Retail Marketing Business Challenges, September 2012 [CHART]

Top Retail Marketing Business Challenges, September 2012 [CHART]

Slightly more than half of retailer respondents to an RSR Research survey say that customer retention has become more difficult and building customer loyalty is challenging.

October 1, 2012 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Multichannel Marketing, Online Behavior Tagged With: Chart, Customer Loyalty, Customer Retention, eTailing, Retail Marketing, Statistics

Content Optimization Beyond Search [INFOGRAPHIC]

Content Optimization Beyond Search [INFOGRAPHIC]

This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.

September 24, 2012 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Event Marketing, Mobile Marketing, Multichannel Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: AOL, Ask, Bing, Blogging, Brand Awareness, Branding, Case Study Marketing, Conversion Rates, Customer Loyalty, Delicious, eNewsletters, Facebook, Google, Hashtags, Infographic, Keyword Research, Lead Generation, Microsoft, Mobile Behavior, Search Engine Optimization, Smart Phones, Social Media Optimization, Statistics, Tablets, Twitter, Yahoo, YouTube

Reasons People Consider Switching Mobile Service [CHART]

Reasons People Consider Switching Mobile Service [CHART]

Ads are the top reason why mobile subscribers who consider switching carriers look at new options.

September 11, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Marketing Tagged With: Chart, Customer Loyalty, Customer Service, Mobile Phones, Smart Phones, Statistics, Telecom, Telecom Marketing

Top 5 Ways Companies Can Build Customer Loyalty [CHART]

Top 5 Ways Companies Can Build Customer Loyalty [CHART]

While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.

June 27, 2012 By David Erickson
Filed Under: Multichannel Marketing Tagged With: Chart, Consumer Attitudes, Customer Loyalty, Customer Service, eTailing, Loyalty Programs, Retail Marketing, Statistics

Top Methods For Building Customer Loyalty [CHART]

Top Methods For Building Customer Loyalty [CHART]

Top Methods For Building Customer Loyalty [CHART]Rate this post via marketingcharts.com Data from the “2012 Brand Loyalty Survey” indicates that providing exceptional 24/7 customer service is the most likely way companies can build loyalty with customers, with one-third of respondents citing this as the best way of forming this bond. This finding is mirrored by […]

April 17, 2012 By David Erickson
Filed Under: Uncategorized Tagged With: Chart, Consumer Attitudes, Customer Loyalty, Customer Service, Retail Marketing, Statistcs

Moments That Earn Customer Loyalty [CHART]

Moments That Earn Customer Loyalty [CHART]

Moments That Earn Customer Loyalty [CHART]Rate this post via marketingcharts.com Customer loyalty is most often formed as a result of first impressions, and companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a […]

April 17, 2012 By David Erickson
Filed Under: Uncategorized Tagged With: Chart, Consumer Attitudes, Customer Loyalty, Retail Marketing, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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