The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
This presentation by faberNovel looks at strategies for bricks and mortar retailers to fight online competition.
3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Most content marketing aims to drive pre- and post-sales activity.
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty.
Slightly more than half of retailer respondents to an RSR Research survey say that customer retention has become more difficult and building customer loyalty is challenging.
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Ads are the top reason why mobile subscribers who consider switching carriers look at new options.
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.