B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
31.0% of respondents said they downloaded an app because a friend recommended it.
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
The most commonly used email campaign types aren’t always the most effective.