Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Segmentation is the leading analytics tactic companies are using for customer insight and marketing.