Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
There are typically 7 executives involved in technology buying decisions in the US.
Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.