CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
There are typically 7 executives involved in technology buying decisions in the US.