How online shoppers use dfferent forms of search during the purchase process.
Less than half of marketers feel confident their organization understands the customer journey.
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.