Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.