US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
How online shoppers use dfferent forms of search during the purchase process.
Less than half of marketers feel confident their organization understands the customer journey.