Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
How online shoppers use dfferent forms of search during the purchase process.
Less than half of marketers feel confident their organization understands the customer journey.
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.