Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.