Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores.
One-third of US adults report having ever used social media to ask a customer service question.
Face-to-face communications ranks as easily the most important customer experience channel today.
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Roughly 3 in 4 consumers surveyed across 9 countries have experienced their ‘worst customer experience failure’ within the past 2 years.
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
Public desktop websites are a greater priority than smartphone apps or public mobile sites when it comes to providing a consistent customer experience.
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Customer experience has been tabbed marketers’ most exciting opportunity this year.