It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
The job market in the U.S. is brimming right now with fresh and exciting opportunities for professionals in a range of emerging roles.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
For most American mothers, brand loyalty is all about quality and consistency.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.