87% of marketing decision-makers worldwide believe they will drive more sales and profit by evolving into effective multichannel marketing organizations.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
Retailers in North America are getting the hint and making store pickup programs a relatively high priority.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Important Attributes to eShoppers for Beauty & Personal Care Products [CHART]Rate this post Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best […]
Customer Experience Ratings By Channel [CHART]Rate this post via marketingcharts.com Executives working at companies involved in e-commerce or e-business are more likely to say that the quality of their company’s customer experience is good in physical stores than online, per a [download page] study released in June 2012 by Econsultancy in association with Tealeaf. 53% […]
Customer Experience ROI [CHART]Rate this post via marketingcharts.com 4 in 10 companies say their customer experience initiatives have an unproven level of ROI, per results [download page] from a Satmetrix survey released in April 2012. A further 27% say they don’t know or cannot measure the level of ROI associated with these initiatives. Of the […]