74% of American senior executives surveyed by Oracle strongly agree that customers’ experiences impact their willingness to be loyal advocates.
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season.
Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
The top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents.
This infographic by ForSee looks at consumers’ satisfaction over their eTailing experiences this holiday season.
Companies with strong customer experience metrics are more confident in customer experience results.
67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.
78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.
When asked about the role social media plays within their companies, 84% of respondents said it allowed them to connect with customers, while 69% said social was a tool to build audiences.
On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.