Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
The top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents.
This infographic by ForSee looks at consumers’ satisfaction over their eTailing experiences this holiday season.
Companies with strong customer experience metrics are more confident in customer experience results.
67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.
78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.
When asked about the role social media plays within their companies, 84% of respondents said it allowed them to connect with customers, while 69% said social was a tool to build audiences.
On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.
Two-thirds of smart phone and tablet owners say they have experienced slow web page load times at some point in the past 3 months while using their device.
87% of marketing decision-makers worldwide believe they will drive more sales and profit by evolving into effective multichannel marketing organizations.