Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.