28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.