Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
79% of B2B marketers worldwide used marketing automation.
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
How Email Marketers Manage Customer Datat: Fewer than four in 10 email marketers had a centralized data repository for their client data.