More than 3 in 4 respondents integrating social into their campaigns, social media posting most often happens irregularly without planning (29%).
A majority of organizations consider the Internet and digital technologies very important for promoting the arts (81%).
Among those using content marketing, 57% used content curation specifically as part of their strategy.
46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images.
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
Content Curation Objectives, 2011 & 2012 [CHART]Rate this post via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated […]