Consumer inclination to pay extra for sustainable products is on the rise. –
91% of internet users worldwide expected companies to do more than make a profit.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Honesty and authenticity are important attributes, particularly to Millennials.
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.