Posts Tagged ‘CSR’
Consumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreHow People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]
91% of internet users worldwide expected companies to do more than make a profit.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreCompanies' Social Good Messages, October 2014 [CHART]
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Read MoreImportant Company Behaviors According To Consumers, November 2014 [CHART]
Honesty and authenticity are important attributes, particularly to Millennials.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
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