According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
US marketers were most likely to use social pre-event to increase awareness, cited by nearly nine in 10.
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
Clothing is one of teens’ top spending categories.
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media.
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).