3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
via emarketer.com According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. Read the rest at eMarketer. Rate this post
via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter […]