Cross-Channel Marketing

Real-Time, Cross- & Multichannel Digital Marketing Capabilities [CHART]

via According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. Read the rest at eMarketer. Rate this post

Read More

Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]

via Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter…

Read More