Cross-Channel Marketing

Real-Time, Cross- & Multichannel Digital Marketing Capabilities [CHART]

via emarketer.com According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. Read the rest at eMarketer. Rate this post

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Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]

via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter…

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