This infographic by Meltwater illustrates the many duties and roles of a social media manager.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.