Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
New data recently released by the National Endowment for the Arts suggests that there’s an awful lot of creativity happening far inland from America’s coastal tech and arts hubs.
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience.
The innovators in both groups did the bulk of their breakthrough work in their 30s and 40s.
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.